Lighting can make the largest arenas and stadiums feel as intimate as a backyard party. Fans are inspired, moved and impressed when lighting is used correctly. Lighting is most powerful when it’s effects register just below conscious awareness. Fans reactions are stronger to a great ride or a song when lighting is use but they don’t necessarily know that it is because of the lighting that they are reacting so strongly.
When I design and program lighting for rodeos and concerts I think about the kind of emotional ride I want the audience to experience. Different colors, movements, and images can create different reactions for people. I want people to have an amazing experience so I will put a lot of thought into the design of the show.
More and more rodeos are starting to tap into rock n’ roll lighting techniques to enhance the wild rides and runs of the cowboys and cowgirls. The Professional Bull Riders Association (PBR) was a pioneer in using lights to increase excitement at their events. Why has the PBR had such amazing success? A number of factors contribute to their success but one of the main factors is the way they do their production. Rodeos used to be all about the rides and runs, and not much thought was put into production. The PBR decided they were going to go big or go home. They now use sound, video, pyrotechnics, and lighting to create a show that leaves the youngest to the oldest fan in awe. The PBR got it right, today they are a multimillion dollar business that continues to pack arenas. No doubt the fans are there to watch their favorite rider win and watch their least favorite rider get bucked off, but the lighting still plays a huge part in the fun that the fans have.
Most rodeos don’t give lighting much thought because it is an added expense and committees don’t think that lighting is necessary. While lighting is an expense it can also make money. Big things are coming to the rodeo world. Rodeo is currently ranked 7th in all major sporting events. Rodeo committees are going to have to start adding more production value to their rodeos in order to keep existing fans and attract new fans. In this high tech age people expect to see more bang for their buck. Lighting can give them that bang. When you spend the money to add to the production value of your rodeo, word will spread and more people will come to watch. When more people attend, you make more money. If more people are showing up, businesses will want to sponsor. It’s a win win for everyone.
Committees can not be afraid to step out of their comfort zone. Rodeo is all about pushing yourself to be the best, never giving up. The amazing thing about lighting is that you are bringing your fans onto the arena floor, behind the bucking chutes, and into the roping box. Lighting is an extremely powerful tool in your marketing toolbox. Seeing your fans faces light up in excitement and amazement is something you as a rodeo committee will never forget. Give Dynamic Productions LIVE a call today. We have the experience to make your rodeo or concert light up. We are available Monday – Saturday 7am to 8pm Mountain Time. (719) 580-5644