Happy New Year!

It is hard to believe that today we start a brand new year.  It seems like just yesterday we were starting 2016.  We had a lot of fun in 2016.  We added several new shows to our tour and met a lot of amazing people along the way.

152017 is here and what does it have in store for us? For starters we are honored to be asked back to produce great rodeos like Creede, Pogosa, and South Fork. We will be touring heavily in New Mexico again this summer.  We are in talks with a few new fairs and rodeos to see how we can best serve them and make their event unique and special.

2017 is also going to see us venture into new territory as we are in the planning stages to produce our first LIVE theater play.  We are very excited about this new venture.  Live theater is new to us but not a big leap from the amazing live events we already have the honor to produce.  We can’t wait to share more with you about this production so keep checking back often as we will be realizing more details soon.

Even with all of the events in the works for 2017 we still welcome all inquiries about our services.  Whether you need sound, lighting, video, or full production we are Ready, Willing, and Able to help you make your event something that will be talked about long after it is over and make it an event people look forward to attending year after year.  Call or email us today and let make your 2017 event AMAZING!!

You can call us Monday-Saturday 7am to 8pm Mountain Time at (719) 580-5644.  Reach us by email at phillip@dynamicproductionslive.com

Here is to a fantastic 2017!

See you at the show,

Phillip

I Paid My Money Now Entertain Me!

Think about all the entertainment around you both paid and free. Some of those events may have a lot of people show up and some not so many people. There are probably even events that you don’t know about that take place close to you.

So the million dollar question is how do you get people to come to your event and spend money? Oh! Oh!! Oh!!! Oh!!!! I KNOW!!!!! We can spend a lot of money on advertisement. We can print posters, make a Facebook page, and we can get a bunch of those cold air inflatable’s people love those things. True you are going to need a good advertising game but that is not the only thing you have to think about.

I am a picky person when it comes to spending my hard earned money on live entertainment and I know I am not the only one. An event or performer can spend all the money they want on advertisement but if I don’t feel like I am going to get my moneys worth I am not going to go to the show. I want to go to an event that for 2 – 3 hours is going to make me forget all the things going on in the world. I want to go to a show with my friends that after several years we will be sitting around and say hey you remember when we went to that show and how amazing it was.

Take a look at all the major live events. The ones that are most successful are the ones that put on the best performance. Take Bon Jovi for example their last 3 tours have been the #1 tour in the world. They beat everybody in every category of music. Why is that? You could say that it is because they have been around for more than 30 years and have build a fan base of over 100 million fans and you would be right. They did not always have that many fans though so what is their secrete? It is simple they set out to be the best. They were going to work harder and give a better show than anyone else and they did. I have no problem spending several hundred dollars to go to their show (some day I will be able to spend a couple thousand so I can be front row on the floor) because I know I am going to get my moneys worth.

Now look at your event. Ask yourself if I was sitting in the seats would I think I got my moneys worth? Would I think the show was okay, good, great, amazing? Would I leave it posting on social media telling everyone this is a show you have to see or a show you have to avoid? People have an unlimited choice in entertainment today so they expect a great show.

How do you create a show that will make it worth the money? There are a lot of ways, for example you can invest in technology. Using lights and video can keep people focused on what is happening in the arena or on the stage. If you are on a tight budget you can do things that engage the audience to make them feel like they are a part of the show. This gets them off the phones and keeps them focused on what is happening in real time.

There are so many ways to make your event the event everyone wants to spend money at. It takes good planning and working with people who know how to put on a great show and want your event to succeeded. Give us a call today to talk about making your event great. We have several ways to help you.

See you at the show,

Phillip

The Power of Lighting.

images2

Lighting can make the largest arenas and stadiums feel as intimate as a backyard party. Fans are inspired, moved and impressed when lighting is used correctly. Lighting is most powerful when it’s effects register just below conscious awareness. Fans reactions are stronger to a great ride or a song when lighting is use but they don’t necessarily know that it is because of the lighting that they are reacting so strongly.

When I design and program lighting for rodeos and concerts I think about the kind of emotional ride I want the audience to experience. Different colors, movements, and images can create different reactions for people. I want people to have an amazing experience so I will put a lot of thought into the design of the show.
More and more rodeos are starting to tap into rock n’ roll lighting techniques to enhance the wild rides and runs of the cowboys and cowgirls. The Professional Bull Riders Association (PBR) was a pioneer in using lights to increase excitement at their events. Why has the PBR had such amazing success? A number of factors contribute to their success but one of the main factors is the way they do their production. Rodeos used to be all about the rides and runs, and not much thought was put into production. The PBR decided they were going to go big or go home. They now use sound, video, pyrotechnics, and lighting to create a show that leaves the youngest to the oldest fan in awe. The PBR got it right, today they are a multimillion dollar business that continues to pack arenas. No doubt the fans are there to watch their favorite rider win and watch their least favorite rider get bucked off, but the lighting still plays a huge part in the fun that the fans have.
Most rodeos don’t give lighting much thought because it is an added expense and committees don’t think that lighting is necessary. While lighting is an expense it can also make money. Big things are coming to the rodeo world. Rodeo is currently ranked 7th in all major sporting events. Rodeo committees are going to have to start adding more production value to their rodeos in order to keep existing fans and attract new fans. In this high tech age people expect to see more bang for their buck. Lighting can give them that bang. When you spend the money to add to the production value of your rodeo, word will spread and more people will come to watch. When more people attend, you make more money. If more people are showing up, businesses will want to sponsor. It’s a win win for everyone.
Committees can not be afraid to step out of their comfort zone. Rodeo is all about pushing yourself to be the best, never giving up. The amazing thing about lighting is that you are bringing your fans onto the arena floor, behind the bucking chutes, and into the roping box. Lighting is an extremely powerful tool in your marketing toolbox. Seeing your fans faces light up in excitement and amazement is something you as a rodeo committee will never forget. Give Dynamic Productions LIVE a call today. We have the experience to make your rodeo or concert light up. We are available Monday – Saturday 7am to 8pm Mountain Time. (719) 580-5644

finallogo

So you want to start a rodeo.

Great!  Who could blame you, rodeo is one of the few sport/entertainment ventures that has rode the storm know as the great recession well and actually seen an increase in attendance.  If you do it right you can build a rodeo that will last for years to come and become on of the few rodeos that sees several generations of fans come back year after year.  Do it wrong and you will be just another one hit wonder like that singer whats his name.  You know who I am talking about he had that one hit single that was played non stop then we never heard from him again.

How do I start?

The first thing you should do is lock yourself in a room with no distractions leave your electronic devices turned off in another room and ask yourself “Am I ready to take on this responsibility all by myself?” If you hesitate or answer no then don’t go pass go and do not collect $200.  The reason you need to ask yourself this question and be honest about it is you will be the person responsible for EVERYTHING regardless if you have a committee or not.  I have seen rodeos that have huge committees but there is still just one person doing all the work.  The rule is if its your idea and if your name is on it it is your responsibility.

The second thing you need to do is look at the type of entertainment that is available in your area.  Things to look for are concerts, fairs, trade shows, other rodeos etc.  With the exception of other rodeos other events could help you increase the number of people who come to your rodeo.  If you can work with existing events everyone can benefit by the increase in people in town for the existing event.  If there is an existing rodeo within 50 miles of where you are wanting to hold yours be careful.  If the existing rodeo is part of an association and you are wanting your rodeo to be part of the same association you my have to get permission from the existing rodeo depending on the associations rules.  If you live in a small community you need to look and see if the economy is strong enough to hold more than one rodeo.  You will be competing for sponsorships with the existing rodeo and guess what the businesses are more likely to donate to the existing rodeo over yours no matter if your rodeo is several months from the existing rodeo and if it is during a time where the increase in people would be much appreciated by businesses they are still going to back the existing rodeo.  Be prepared to pay for expenses out of pocket until you can prove your rodeo is just as good or better than the existing rodeo.

The third thing to look at is when do you want to have your rodeo.  This kind of ties in with the second thing.  Look for dates that you can piggy back (with or without) other events knowledge.  Try to find a venue that is open during the same time as events going on in another town that is close by.  Research the events schedule so you can plan your rodeo to happen when the other event has nothing, that way you don’t take away from the established event and make people mad remember play nice.   If nothing is available during other events then look for times of the year when tourism is low.  The reason these dates can work for you is you are holding an event that could bring people from out of the area to town to spend money at local businesses and hotels.  It could help you get sponsors (not a guarantee but can’t hurt).

Number four.  What type of rodeo are you going to have.  Yes there are different types of rodeo.  Is it going to be a Pro Rodeo, a women’s rodeo or one of the numerous rodeos that I call “State Rodeos”? Each rodeo has its own set of rules and requirements to hold one of their rodeos so go to there website and read through everything and make calls to see which will work best for your area and wallet.

Committee Selection.

Now that you have a general idea of what and when it is you want to do it’s time to think about forming a committee.  You and your committee will be responsible for organizing everything, advertising,  ticket sales, booking the venue, hiring the stock contractor, paying the franchisee fees, and selling sponsorships to hopefully pay for everything.  I know what you are thinking “I have a lot of friends that will jump at the chance to be a part of this”.  Let me stop you right there.  This is another one of those things that you should lock yourself in a room with out distractions and really thing about if all of your friends are right to be on your committee.  As friends go they are no doubt the best friends a person could have but you are basically starting a business so even though they are the best bunch of friends you could hope for are they right to help you run your new business?  Remember when it comes right down to the wire YOU are responsible for everything including paying for everything so if you do decide to include your friends make sure they know what is at stake and what you expect from them.

Consider coming up with a set of rules and a membership fee for your committee.  One of the rules should be that if the committee fails to come up with enough sponsors to pay for everything than every member will put in money from out of pocket until the bills are paid.  A membership fee of $200 can help get your committee up and running by giving you money to pay for up front costs like franchise fees.  It also helps eliminate any one who might not have the rodeos best interests at heart.

Personnel Selection.

You have your committee now it is time to hire the people that are going to work the rodeo.  Most of the time all you have to do is find a stock contractor that has a membership card in the association that you are doing.  The stock contractor will hire everyone else and their fees will be included in the stock contractors price.  This is not necessarily a bad way to do things.  If you don’t know people in the rodeo business this can save you time trying to hire people.  I would recommend to new committees that the first call they make in personnel selection is to a producer like Dynamic Productions LIVE (I now it is a shameful plug from me but hey its how I make a living).  The producer can give you some pointers on what to look for in a stock contractor and what to watch out for. (Dynamic Productions LIVE gives you a free consultation just saying.:)

Rodeo Producer.

“I talked to the stock contractor and he/she said hiring a rodeo producer is a waste of money.  Is it?”  Guess what it might be.  Each rodeo is different and depending on the experience of the committee and what the stock contractor is willing to do you might not nee a rodeo producer.  Consider these things though.  Are you prepared to handle everything from ticket sales at the gate, venders showing up and running your ragged, preparing the arena making sure it is in perfect shape for the contestants and animals, and getting the rodeo started on time? Is the stock contractor going to be there for you from the time you sign the contract till after you do your After Action Review (AAR)? Also is the stock contractor going to work with you during the rodeo or take it over and do things the way he/she wants it done?

I don’t believe in selling people something they don’t need so the choice of hiring a rodeo producer is up to you.  I get calls from rodeos all the time asking for help to fix problems that could of been avoided.  A good produce is going to put your event first and be there for you and at the same time give you a kick in the butt if you get off track.

There is A LOT more that goes in to running a successful rodeo but this will give you something to think about while you decide if you want to start a rodeo and remember Dynamic Productions LIVE is here for you every step of the way.  Give us a call (719) 580-5644 Monday – Saturday 7am – 8pm Mountain Time.

 

See you at the show,

Phillip